How to be an Innovative Company

For success, your Company needs to:

  • Show real innovation, prove you know your product and the science behind it
  • Your opportunity does not duplicate anything already on the market
  • Show your company skills and ability; why are you are more likely to succeed than a competitor
  • Describes in detail the business opportunity and the business risk
  • Illustrates a thorough understanding of the target market, including routes to market and competitor analysis

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